Our Pricing Policy


Our Pricing Policy!!

We are a volume dealership which means that by selling a lot of vehicles at minimal margins, we are able to stay afloat while embracing many more people into our expanding family.  Contrary to other dealership, we do not deem is necessary to get rich off of one car. Honestly, even if we wanted to operate in this fashion, it would not work.  Our customers are extremely educated doing all homework prior to walking in our doors. Because of our pricing policy, the more homework that is done inevitably brings fresh faces into our doors.

We use a computer software program called VAuto which enables us access to see what other dealerships are selling like vehicles for. With that being said, to compete we must have the lowest prices coupled with the highest degree of value. As an internet based company, if we do not operate our business given those two things, people will just click right past us. Quite a while ago we have come to terms with customers looking for the very best price without the hassles of negotiation. We also have a job to do in addition to giving the very best price, and that is giving the very best value.

We are so confident in our products that we have not only given the best price upfront, but also gave you the absolute best warranty at no charge. We are the only dealership in Arizona that offers a 10 year/100,000 mile powertrain warranty. In addition to that fantastic warranty comes other amazing benefits. You will be getting one year roadside assistance, one year trip interruption, one year maintenance services, DPA customer loyalty, exterior carwash with every service, customer shuttle service, CarFax vehicle history report, 72 hour exchange program, and, of course, our honest fair pricing policy.

Traditional dealerships have given discounted prices on occasion with hopes of recovering their funds on your trade. We also give honest fair appraisals values based on arms' length third party publications (Edmunds, Kelley Blue Book, MMR, etc.), what dealers are able to buy like vehicles for at auctions, and our experience on the vehicle being traded in. Because we are so confident in our process, we can move forward giving a 72 hour, 300 mile vehicle exchange program with complete faith that our innovative method works.

Your Family,

Planet Chrysler Dodge Jeep and Ram FIAT

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